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have to admit, i'm not 100% where this is from, I know its a agency called Absolute Design, but I can't find the physical packaging on the site.. I actually found it on Chloe Galea's blog (thank you chloe) and thought it would be of some relevance.. colour coding as before, simple type and now a simple greyscale image for different themes, works really well.
Yes! someone has simplified things for coffee.. a reason why I don't drink it? why not have it plain and simple english. The simplicity of Tea. which bag, milk, sugar? done. None of this double skimmed tall rubbish.
Printing on glass looks lovely, CMYK and saves on labels + additional materials.
Meant to be a animated GIF file.. buts its not working. See it here. Could be constructing a cup of tea? flip book to construct? Flash animation?
Everything looks better with a smiley face. Fact.
Not even print, punched out of card to create type. Cheaper than print? brilliant.
Why not tins? Simple, perfect storage for tea and just a label to apply. LOOK INTO THIS.
Just a illustration of the product, different colours applied to jars and tins. Too simple? not as successful? almost seems a waste of stock/ink
Clever, but might not work for tea, what could you use?
Mmmm. Ingredients pressed into paper, not 100% on the technique.
Run at the speed of a bullet?
State the problem to find the right solution. 'I need a drink to calm me down', 'I need a burst of energy', 'I want something relaxed' refering to different teas.
Good use of paper engineering to hold products in place. The doritos is only a concept, but works well.
Type set dominate to the packaging design, The quality adds another depth to the design.
The stereotypical imagery relates to the idea of Tea works really well, illustrative and stereotypical route to go with packaging?
Again, the relation to London works really well with a variation on the road signs to the capital.
Colour coding packaging makes it easier to identify the product from a large range, a good possibility for tea with the many varieties available, twinned with a simple design to recognise would make the packaging successful.
Really nice Identity, and simple.
Patterns, and choice of colours work well and make the package look interesting, but not expensive.
Pure type with a letterset feel, minimal colours work really well too, keep costs down. I really like this. Pad printing?
Design continues within the package, usually forgotten, but a great place to add more information. To instruct?
Great photos + colour + type. Nice and simple. Lithography?
Limited spot colours, and a white over print. Knock out? Running theme for Eat. works really well. would this be screen or a lithography process?
Water in a carton, One colour, different percentages. Ethical and cheap to produce. Piece of flexography if decided for a container of some kind.
Old fashion style typeface with a modern twist, kept simple unlike graphic design of the time.. 50's? gloss sits really nice on the jars, smooth and clean.
More colour coding and simple type. Depending on the typeface, can either be value chocolate or an expensive design with finishing print techniques, Varnish?
I think ill have to try this. Love how the 'blog' has been kerned to the gutter of the page.
Pure type, full but not confusing.
