Talk about pissing on my bonfire.

Scrolling through GE the other day and found an entire tea branding/identity on the site. A little miffed but thankfully nothing i have done to say ive copied or whatever. Nice placement of the leave of the 't' for tea, similar to the .tea I'm considering but gladly not the same.

YUM.

Strictly not related although I do feel the food relevance is enough reason to post on my blog. Isn't beautifull! Found on graphic-exchange of a restaurant identity by a group called transformer studio. Originally the cup caught my eye because of the definite cues from Chuck Anderson + the relation to my VL type face from the first year made of light.

Packaging Research 1 - Graphic Exchange

Type set dominate to the packaging design, The quality adds another depth to the design.
The stereotypical imagery relates to the idea of Tea works really well, illustrative and stereotypical route to go with packaging?
Again, the relation to London works really well with a variation on the road signs to the capital.

Colour coding packaging makes it easier to identify the product from a large range, a good possibility for tea with the many varieties available, twinned with a simple design to recognise would make the packaging successful.
Really nice Identity, and simple.
Patterns, and choice of colours work well and make the package look interesting, but not expensive.

Pure type with a letterset feel, minimal colours work really well too, keep costs down. I really like this. Pad printing?
Design continues within the package, usually forgotten, but a great place to add more information. To instruct?

Great photos + colour + type. Nice and simple. Lithography?



Limited spot colours, and a white over print. Knock out? Running theme for Eat. works really well. would this be screen or a lithography process?
Water in a carton, One colour, different percentages. Ethical and cheap to produce. Piece of flexography if decided for a container of some kind.


Old fashion style typeface with a modern twist, kept simple unlike graphic design of the time.. 50's? gloss sits really nice on the jars, smooth and clean.

More colour coding and simple type. Depending on the typeface, can either be value chocolate or an expensive design with finishing print techniques, Varnish?

To continue research further, more varieties of simple packaging graphics and clever interactive and paper engineered packages. Look at varnish finishes etc?