Vanilla Cupcake kitchen. By FAMILY

The current problem.

Real ale is on a decline in this country in pubs and in supermarkets selling real ale. It is seen as old fashioned and dated for an older audience. In a search to attempt to change this, I have found key examples of why its not helping itself. Exhibit A- The website. Very text heavy makes the website dry and tedious to search through to find relevant and useful pieces of information. All with based around the same topic, makes it hard to determine the difference.

Considering my direction is infographics and type, I feel I should consider screen for placement of my final visuals. Cover a variety of aspects of screen and print variations in order to reach the varied audience. Output depending on audience?

H.Samuel - Background

Quick grab from wikipedia on background information, 

The H.Samuel story began in 1862 when Harriet Samuel (nee Wolfe) took over her father-in-law Moses Samuel's clock-making and silversmith business in Liverpool. Harriet moved the business to Manchester's Market Street and ran the mail order side. Her son developed the retail area.

The first H. Samuel retail store opened in Preston in 1890, closely followed by branches in Rochdale and throughout Lancashire. To accommodate the growing business, the company moved to large headquarters in Birmingham in 1912.

After the war, Harriet's grandsons Gilbert and Robert took over as Chairman and Vice Chairman. In 1948, the company was successfully floated on the Stock Exchange.

Gilbert was awarded a CBE for political and public services, became a Queen's Sheriff for the City of London and was elected Master of the Clockmakers Company. Meanwhile, the number of H.Samuel stores rose to over two hundred nationwide.

After the brothers' deaths in the late 1970s, Robert's son took over as Chairman. In 1984 he led an acquisition of the James Walker Group, which doubled the company's presence in the UK.

The website currently in operation, Although the colour scheme tends to be ruby red, gold and white, the current campaign is bright pink? not as fitting with the current identity. Mix of typefaces, and alot of repetition of information.

The christmas advert of 2007, a really effective piece of advertising but the same effect, quality and influence lacks in the rest of the design. Although, 'Helps you say it better' is the tagline, I can't find the tagline anywhere on the site, or in store..