A sample of bottles collected over the summer for various briefs/research looking at a variety of label designs, beer styles, bottle shapes and print processes involved to produce the beer bottles. A selection of bottles work well as a series from the same breweries, but with largely the designs are old fashioned and over eccentric in style. Bright colours and badly laid out text.
There are however a few gems in the selection, such as the sample below demonstrating more contemporary designs.
really nice use of stock and two colour printing process for a porter from Odell Brewing company. The hand drawn type adds a nice quality, and draws attention to detail to the label, instead of just brewing the beer. Majority of beers brewed in this country, the label/beer tab feels like an after thought. This beer is from Colorado, USA.
A really nice use of foil on the label to draw attention to the user. All the 'Brew Dog' beers feature the same typeface and layout to the labels, but the higher percentage/more expensive beers are reflected in the design, a change of colour or spot varnish, depending on the beer.
One of my favourite bottles of recent times. Informative, purely typographic, select range of colours, contemporary feel, Appropriate print of label (coated stock), British produced and from a small brewery. Consideration from production through to delivery. Its bloody delicious too.
Info-graphics! I was surprised to find this little gem on the back on one of the bottles, suggesting tasting notes, what to expect, and a little bit of information about how the beer is produced. The label itself isn't very nice, but this portion of information is inspiring. Does the information need to be placed directly onto the bottle? or can the information accompany the beer?
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