Taken from wikipedia, but checked with a dictionary-
Exploitation film is a type of film that is promoted by "exploiting" often lurid subject matter. The term "exploitation" is common in film marketing, used for all types of films to mean promotion or advertising. These films then need something to exploit, such as a big star, special effects, sex, violence, romance, etc. An exploitation film, however, relies heavily on sensationalist advertising and broad and lurid overstatement of the issues depicted, regardless of the intrinsic quality of the film. Very often, exploitation films are of low quality in every sense.[1] However, this has not always been the case. Exploitation films sometimes attract critical attention and cult followings.
Films advertised in a exploitation style glorifies the film in different ways, here are some great examples of posters.
Loud, bright, loud tech art house style graphics.
Could be seen as hilarious, but has the desired effect.
The poster for the 'Grindhouse' campaign. Same style, and works really well. the low quality style works well with the ready distorted poster and variations in typefaces that somehow work well together. The exploitation style will only really work for the film originally intended, which is Death Proof.. so this will be taken into consideration.
