Ernest Jones - Watch catalogue

B Dazzled - Print 'magazine style' promotion catalogue

Azendi - printed material

Leslie Davis - Layout

H.Samuel - printed material

The current leaflet designs for H.Samuel in store, and becoming a little out dated. The leaflets do need to contain some key information although could be displayed better. Reversed out text, over sized type, and bad colour combinations. that Gold and blue together? 

An exclusive range to H.Samuel, features better colours but the type is still too big. I know there could be accessibility issues to consider, but something slightly smaller would sit better on the page.

The bag, itself is quite nice, printed inside and out, cord for a handle, and a mix of spot colours on the logos. The problem here is the delivery of whatever is purchased, usually the jewellery would be just placed into the bag with the receipt, whereas other jewellers visited in Meadowhall took a few steps further to deliver the purchase to the customer. Ribbons, stickers, tissue paper etc to make the bag a little more desirable to have and give as a present.

H.Samuel did offer gift bags for purchases, but just as an after thought and not with any similarity to the designs/colour schemes in store. The Ernest Jones store (the sister, more expensive store for the company) had the same bags on sale for twice the price!

3rd draft.

3rd draft was the third in a series of super small exhibitions in the merrion centre. As part of the collab brief, rebecca and I thought we would check it out, and it was well.. disappointing. Although the exhibited work was there, we did find some great examples of layout and type in the zines/pieces also available as inspiration. I feel the concept will be protrayed in some way as layout and was still useful.