First Direct

First Direct Banking
Watch the ad...

Probably the first advert that grabbed my attention for motion graphics. I wasn't sure 100% what motion graphics was, or how to produce it, but I knew from there I wanted to produce some. With moving type in the same way we all read subtitles, we always focus more on what is being said if its in writing in front of us, and this advert works really well. The black and white simplifies the information, but still grabs your attention with the differences in movement, to keep you interested.